El Mundo Financiero
The craziest Spanish game in the world, chosen by major companies to train their staff, crosses borders
Published in Spanish as “El juego español más loco del mundo que eligen las grandes empresas para la formación de su personal cruza fronteras”. The summary below is our translation.
El Mundo Financiero covers Bombastik’s international expansion from a business angle, with the openings in Los Angeles, Dallas and Melbourne.
It gives two figures from the first year in Madrid: more than 35,000 visits, in a venue of 150 square metres.
The core of the piece is corporate use. It names Amazon, IBM, Repsol, BBVA, American Express and Adecco among the companies that have chosen the experience to train their teams, and frames the format as experiential learning. The text credits the project to “a group of young Spanish entrepreneurs”, without naming the founders.