Be the star
Players are the main characters
The set design, staging, and gameplay make every group feel like part of a real TV show. Highly photogenic and extremely shareable — perfect for organic buzz, word-of-mouth, and memorable moments.
Our experiences
A prime-time game show, licensed for your city
The immersive TV game show experience where guests become the stars. BuzzAttack drops players into a prime-time style set and turns every session into a fast, social, high-energy show.
- Premium, highly shareable game show experience
- Accessible for all audiences and group types
- High replayability with varied game formats
The business case
What a BuzzAttack studio takes, and what it returns
The figures we send to anyone who enquires, so you can rule yourself in or out before you get in touch.
$200KInvestment per venue, covering fit-out, hardware and the game kit.
$800KAnnual revenue per venue, as the master franchise brief models it.
40%Operating margin on that revenue, before tax.
8 monthsPayback on the investment out of operating profit.
The concept
What is BuzzAttack?
BuzzAttack is an immersive experience inspired by iconic TV quiz shows: a signature set, dynamic pacing, team competition, and a production-style atmosphere designed to feel on air.
Guests do not just answer questions — they take part in a show. Lighting, sound, visuals, and interactive gameplay create a memorable moment for every group, perfect for friends, families, tourists, and corporate events.
Venues are already open in Madrid, Lille, London and Brisbane, each with its own site for players.
Why it works
Why BuzzAttack works
Infinite replayability
One visit is never enough
BuzzAttack is built around varied content and flexible game formats, keeping the experience fresh over time. This drives repeat visits and allows different energies, styles, and challenge levels.
Universal appeal
Fun for every generation
No athletic skill or niche knowledge required. It is simple to grasp from the first minute — ideal for mixed-age groups, celebrations, corporate teams, and social gatherings.
FAQ
Questions operators ask us
If you are exploring how BuzzAttack could work in your city, here is what partners and operators most often ask us.
What does it cost to open a BuzzAttack studio?
Around $200K per venue, covering fit-out, hardware and the game kit. The brief models $800K of annual revenue at a 40% operating margin, which pays the investment back out of operating profit in about eight months. Every figure is on the licensing page.
How much space does it need?
It depends on how many rooms you want to run and how you lay them out. Send us a floor plan and we come back with what fits and what it would seat.
What is in the licence, and what do we pay for ourselves?
We licence the brand and software, the full game kit and hardware, content adapted to your market, training and product updates. You fund the venue, the fit-out, the permits and the local team, and you run it day to day.
How many people does it take to run?
One or two per shift. The game runs the session end to end, so your staff sell, host and reset rather than operate the show.
How long until we could open?
We do not put a date on it before seeing the building. The fit-out and the permits set that calendar, not us, and quoting a month we cannot control helps nobody.
Do we get exclusivity in our city or country?
Not as standard. Territory is agreed case by case and depends on the size of the market and what you commit to open. Master franchise terms are agreed per country.
Can we run BuzzAttack and Boom Lab in the same venue?
Yes. Both formats run on the same automation and the same support, so adding the second one in a market you already operate is not starting over.
Does it work in our language?
Yes. Content is adapted to your market as part of the licence, and the format has been running in Spanish, French and English.
Bring BuzzAttack to your city
Tell us about your venue or project and we will come back with public information and next steps.
Request licensing information